Le Petit Dernier is a boutique concept store dedicated to celebrating new life and family bonds. The visual identity reflects a soft and timeless aesthetic, with a color palette inspired by nature—beige, soft blues, greens, and a signature pigeon.

The art direction blends childlike warmth with a refined, modern touch, using handwritten typography and delicate illustrations to create a chic yet inviting atmosphere. Every design element, from packaging to storefront details, enhances the brand’s essence: gentle, elegant, and full of charm.