Hiurma Lopez

Le Petit Dernier

Children’s concept store · Marseille
Visual identity & illustration
Le Petit Dernier colourful lettering and illustrated bird on cream stripesPaper shopping bag featuring the illustrated bird logo
A little world of its own

A visual identity for Le Petit Dernier, a children’s concept store in Marseille. Playful lettering, a gentle bird illustration and a soft palette of sage, blue and cream create a welcoming world, brought together across the logo, patterns and packaging.

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