Hiurma Lopez

HILO

Independent scarf brand · Paris
Brand identity & art direction
Textile design & illustration
HILO italic logotype
Ángeles merino scarf worn outdoors
Colour, made wearable

HILO is the scarf brand I founded in Paris. A personal project bringing together my work in graphic design, illustration and textile design — from the identity and colour combinations to the patterns and printed details.

The first collection translates graphic compositions into reversible merino scarves. Blocks of colour, contrasting edges and a different arrangement on each side create new compositions with every fold.

HILO primary logo
HILO monogram
01 — Wordmark & monogram
02 — Colour & composition
Original HILO scarf composition, colourway 1Original HILO scarf composition, colourway 2Original HILO scarf composition, colourway 3Original HILO scarf composition, colourway 4Original HILO scarf composition, colourway 5

Original textile artwork — five colour studies.

From drawing to knit

Colour is the starting point. Working with proportion, rhythm and contrast, I develop a graphic language that can move from a flat drawing to a soft, tactile object.

A brand, from the first
drawing to the final detail.

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